About Us

Halfway Toyota George is situated in the heart of the beautiful Garden Route and is the largest Toyota dealership between Cape Town and Port Elizabeth. It is privately owned and part of the Halfway Toyota Dealer network.

Before and up to 1947, the town of Umzinto was the centre of the mid South Coast. There were no coastal roads and double-lane highways around back then, nor even dreamt of. A trip from Port Shepstone to Durban was quite an outing, with the only route winding through Umzinto along sandy tracks towards Illovo where the tarmac eventually began.

Between Umzinto and Scottburgh, the route wandered its way down to the coast at Park Rynie, where Saunders Garage was located. The business was sold to Murray and Daddy of Umzinto and in 1965 the directors of Murray and Daddy - A.M. Edwards, G.B. Payne and J.G. Baikie (Snr) changed Saunders Garage to Halfway Service Station. This name was chosen because the service station was roughly the halfway mark between Port Shepstone and Durban.

Shortly after the name change an opportunity arose to purchase a relatively "unknown" and "untried" franchise of a new Japanese automaker named Toyota. The decision to invest in this franchise was a challenging and risky one, but Mr John Baikie (Snr) never regretted his decision, since Toyota grew from strength to strength into the reputable name it is today.

 Eventually, Mr John Baikie (Snr) took over the running of Halfway Service Station, which incidentally still stands on its original site today. He saw an opportunity to buy out Halfway Toyota Park Rynie from his partners to become the sole owner. When John Baikie (Snr)'s son, George matriculated and had completed his compulsory military service, he began his apprenticeship at Scottburgh Motors before moving across to Halfway Toyota. It was here that George first dived into the admin and sales divisions, before completely taking over the business from his father.

The business has expanded considerably since then with Halfway Toyota Dealerships now including Widenham, Howick, Port Shepstone, Uvongo and Halfway Toyota Fourways and Halfway Honeydew in Gauteng. The Halfway Toyota group gained presence in the Garden Route when a controlling interest in an existing dealership, Loerie Toyota was acquired. It changed its name to become Halfway Toyota George in 2010. At the same time the group acquired the franchise for Toyota in Ottery so entering the Cape Town Market as well.

Halfway Toyota George is prominently located on 2683 Knysna Road. In our impressive showroom customers are likely to find the full Toyota range displayed in a pristine environment.

At Halfway Toyota George customers are offered a “one stop shopping experience”. When purchasing a new or pre-owned vehicle all finance and insurance requirements can be provided by well qualified Finance & Insurance managers.  We stock most fast moving accessories and can advise that the appropriate accessories be chosen to beautify or personalize that special Toyota. Well trained staff at the in-house Fitment Center will assist with the fitment of chosen accessories.

The workshop at Halfway Toyota George boasts the latest technology, including wheel alignment equipment, in order to service or repair any Toyota by specialized and well trained technicians. The workshop is supported by a parts department, which carries a wide variety of Genuine Toyota Parts and all Toyota’s receive Genuine Toyota Motor Oil in the high tech workshop.

The Service Department  is in addition an authorised Lexus Service dealer with our technician specifically trained on these quality products.

A visit to this impressive Toyota dealership will be a worthwhile experience when looking for a new Toyota, an Automark vehicle, parts and accessories purchases, the need for the workshop department.

Part of the Halfway Toyota Dealers, one of the largest independent dealer groups in South Africa, our showroom boasts all new Toyota models and selected Automark vehicles. Our experienced team can assist you in choosing the right Toyota and one that suits your needs

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